logo

Search Engine Optimization Analysis and Trends


New To “Search Engine Optimization” ?

SEO stands for “Search Engine Optimization”. It is the process of getting traffic from the “free”, “organic”, “editorial”, “natural” search results on search engines.
Admysys assists clients websites to get on top and stay on top by using Branding Optimization SEO services such as social Media Marketing, Image and Audio Optimization, White Hate SEO Tactics.

social media marketing
There are so Many Websites On The Internet that it is Possible that Your Website goes Invisible. Admysys provides robust Organic search engine optimization solutions at reasonable investment standards providing Quality and Consistency. Thinking about SEO is just like peeking into dark room. Hare is some recently trends in SEO.


Google is Removing off PageRank Technique.

As confirmed by Google’s Webmaster Trends Analysts , Google is killing PageRank from its Toolbar.So as far if you’ve been using the tools to see all the juicy entire PageRank data, Backlinks, Alexa Rank and other SEO metrics from any website you visit, I’m afraid you won’t have access anymore.

off page

As John Mueller Webmaster Trends Analyst confirmed in an article Google Removing PageRank From Google Toolbar.

“As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoid confusing users and webmasters about the significance of the metric.”


Submitting “URL” to search engines without using Sitemap

“Google bot” is a part of SEO. Search engine optimization is focused more upon the process of optimizing for user’s queries. Google bot optimization is focused upon how Google’s crawler accesses your site or pages.

There are quite multiple ways to submit URL’s to search engine and Sitemap is one of them that you are already familiar with. Google provide site owners several ways to inform about URL’s they want the Google Search Engine to be crawl and index.

Google has to crawl thousands of pages to find a new innovative products pages, it’s going to affect crawl efficiency and your page may gone invisible by search engines. Now here it is far right Sitemaps can help Google find new content faster and deliver it to users. Apart from this google has got another way to tracking down web pages called “Fetch as Google bot”.

“Fetch as Google bot”

Its been nearly around two years “Fetch as Google bot” announced by Google. You can make use of this tool using Google Webmaster Tool. You can tell “Google bot” to crawl a specific URL on a site. Utilizing a “Google bot” does speed up the process of crawling your URLs. “Google bot” takes you one step further as compare to “SiteMape.txt” file, if Google bot fetches your URL completely successful you get additional option “Submit to index” link.

Google bot

While it provide additional option on the other hand it have some disadvantages , Google states in its Blog Post“that we don’t guarantee that every URL submitted in this way will be indexed.

Now its up to you whether you have to use Google bot or Sitemap; for most purposes you continually to use Sitemaps.
Using of Sitemap file is more efficient in order to submissions of images or videos are more appropriately made by using Sitemaps file rather than “Fetch as Google bot”.

The crawler maps from pretty url (http://www.admysys.com) to ugly( http://www.admysys.com/wordpress-development-services/)


5 Facts to Validate While Auditing E-Commerce Sites for SEO.

E-commerce businesses trends down and up by search Engines ranking and regular SEO audits must be carried out.
Running a robust SEO audit isn’t for the strong of heart. some problems takes a little bit time to solve while other might take week or month to iron out. Knowing how to spot and fix common problems and opportunities is a good place to start.
When you run seo audit, what should you be looking for? How do you resolve any issues you find-out? Here are five things to get right when auditing your e-commerce site for SEO.

1.Get rid of Thin or Duplicate Content.

The more content there is to crawl. if there is duplicate content within your site deteriorate a site over all seo.
The happier Google is to point traffic at your way.Too much duplicate content also puts you at risk of an Webmaster penalty which is a natural part of the web landscape. Algorithm penalty are some of the hardest SEO trouble spots to fix because you won’t get notified. Apart from this Google claims there is NO duplicate content penalty, yet rankings can be impacted negatively, apparently, by what looks like duplicate content problems.

Duplicate content is one of the most common issue within e-commerce and SEO, therefore, it will play a big part in this post.

How can you neglect/avoid issue this ?
web sites wind up with duplicate content derived from on page another page. It happens even if you’ve carefully avoided duplicate content when creating product description and other site elements.

  • Product descriptions should always be unique. Never use the manufacturer’s guidelines, repetitive descriptions.
  • Use robots.txt to seal off any repetitive areas of a page, like headers and footers, so they don’t get crawled.
  • Use canonical tags (see below) to prevent accidental duplication.


There aren’t enough tools that help you efficiently identify and get rid of duplicate content aprat from without manual inputs.
However, you can use a tool like DeepCrawl.The DeepCrawl identifies repetitive content at smarter way and ranks pages by priority.

2.Use Canonical Tags.

The consortium of web engines “Google,yahoo, Bing announce that they will be supporting a new “canonical url tag” to help webmasters and site owners eliminate self-created duplicate content in the index. Canonical can be a challenging concept to understand but essential to optimize website.The fundamental problem that canonical can fix as a central way from multiple page content uses as a single piece of writing–a paragraph or, more often, an entire page of content that appears in multiple locations on one website. For search engines, this presents a conundrum “404 Error Which version of this content should they show to searchers? SEOs refer to this issue as duplicate content.

3.Crawlability.

if you have bunch of pages that don’t you want them to index. Because of they are slowing down crawling. then use a robot.txt file to instruct web crawler which pages to no index or disallow to stop them from being crawled.

off page

4.Keep Your Sitemaps Fresh.

Google has to crawl thousands of pages to find a new innovative products pages, it’s going to affect crawl efficiency and your page may gone invisible by search engines. Sitemaps can help Google find new content faster and deliver it to users

5.Paginate structure.

Pagination means the way in which your website pages of a or document, etc. are given numbers.Pagination is a serious issue which is faced by lots of website. Even smaller e-commerce sites face pagination issues.If you’re going to have a site that anyone can navigate with it easily and find a way look around , pagination is a must.At the same time, pagination can bother Google and also crawl depth can be an issue too.

Issues that result from pagination.
a. Duplicate content issues.
Usually when we make use of pagination most of the pages tend to have identical or similar content and often the meta title and meta description are also similar between the pages. When this happens Googlebot may be traversing about the pages that should return to the old version of data. Sometimes an old meta tag, the description tag, remains in the index of Google. in stead of change relevant information on your website and submit this to Google. The old description remains in the Google search results. Yahoo and Live will index the new information, Google won’t.

b. Crawling issues.
Google (Googlebot) is “crawling” each site depending on the authority it has, what pages google has to crowl or which one he should ignore.So especially if your site is new and contains many pages that are not so important there is the danger that Google won’t index them all.In this case you could lose important pages from being indexed in Google search queries.

Solution for pagination issues.

To avoiding duplicate and crawling problems you should make use of “Canonical url”.
canonical
This way we create a connection between all pages and Google is verifying them as one entry.

  • Share

Comments are closed.