What is On Page Optimization
The On Page Optimization step include.
•Page Specific Meta Tag Creation
•Title Tag (Page Title Optimisation)
•Implementation of Google Analytic
•Creation of Proper Link Structure
•optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
while on the other hand Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.
Before starting let’s have a look at meta tag . Meta Elements are part of HTML and XHTML used to provide information about a web page for the search engines and website users.
Such elements must be placed as tags in the head section of a HTML document. These elements are the:
1.Title Tag (Page Title Optimization)
Nothing is more basically important to a site than properly written title tags. As all of us konw the title appear in your browsers blue bar.Think about title tag like a title of the chapter of a book. It tells people and search engines what your page is about. Title tag are part of the meta tags that appear at the top of your HTML page inside the < head> area.
Title tags are also part of what makes visitors decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the website page is about. Write title tags for humans, arrange or format them for search engines.
Title tags should be a maximum of 70 characters long, including spaces. your most important title keywords should be at first in title tag. least important keyword must be followed by most important(most to least)keyword. Make Use of pipes | to separate important keyword or phrase. No underscores, commas, dashes or any other punctuation. Keep your important keyword as short as and Leave out keywords or words that make it read like a sentence. Title for every page must be written differently.Title tag must be written in such a way that it describe your page content, Make it Relevant as well as descriptive. EX:- About page would be as below
Important Keywords |About |Company Name
2. Page Specific Meta Tag Creation
Put relevant keywords for meta description for each pages. As these are used within the search results when your page is listed.
For example:- If we search for Web development and branding solution in amravati.Then a good meta description for that page would include those keywords and related ones. so, Admysys is a leading Software and Information Technology company. we are experts in software solutions and website development. For each of web site pages you can include a set of keywords in the form of tags. The keywords you are going to use should be relevant to your page contents, which you will have researched previously.
I have used a WordPress plug-in on my sites called ‘Yoast Seo’. This allows me to enter all the information about meta tag keywords, meta description and page title at the bottom of each of my posts.This simply inserts all of the information into your page and you able to see those entered information amid searching of those keywords into google search results(SERP).
3.Creation of Proper Link Structure
Placing links into a websites is great way to navigate by users and also to improve websites. Its makes not only much easier for your visitors to navigate around your site and having look what inside your website but also it is helpful for search engine to get website easily crawled allow search engine to find all of your site pages. Its also sufficient to increase the Google Page Rank of your pages.
EX:- New To SEO
There are two internal link methods which is being deployed by SEO experts are : permanent navigation links, content links.
If we use content Links properly then it is very useful for a site. These links are placed into websites articles posts which redirect people to other pages of your sites which is relevant to those pages.
4. Image SEO
You can utilize images into a website to improves SEO. Utilizing images into websites makes it more attractive and visually and skip boring chunk of text. The uploaded images into your site have a title so give it as of page title. Relevant keywords can help people find your site when searching on Google Images.you can also make use of Alt Text and Descriptions for uploaded images into your site making them even more useful with SEO.
5.optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
These are three essential files by which you can fully optimize your website and tell search engine what to do with a website.
Robot.txt also called the robots exclusion protocol(REP) is just a simple text file webmaster.it is usually create to instruct search engine robot how to crawl and index pages on their website. you can pretend search engine to crawl website useful pages by configure Robot.txt file which increase crawl ability of your website.
Block all web crawlers from all content
Block a specific web crawler from a specific folder
User-agent: Google bot
Block a specific web crawler from a specific web page
User-agent: Google bot
Robots.txt file needs to be placed at the top-level directory of a web server in order to be fully utilize them.
with the help of search Robot.txt file or (REP) you can control the behavior of web robot and can also affect search engine indexing.
if any changes make in robot.txt file then it doesn’t reflect the crawl ability of website but also affect on siemap.xml file.